Ariane Maria Malfertheiner is Salewa's new manager in charge of public relations. She will act from the new headquarters in Bolzano, Italy, whereas this job used to be managed from the group's branch in Munich. Malfertheiner has worked for large PR agencies such as Edelman, handling big accounts including Motorola, Wrigley, Mars and some others. The 31-year-old replaces Constanze Bresgen, who switched to BMW earlier this year.
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