Bonfire and Salomon, which together make up The Alliance, have promoted Amy Eichner and Kevin Stevenson within the organization. Eichner, the global marketing manager for the two brands for eight years, will now be product line manager, in charge of the product creation process at Bonfire. Stevenson, who has been in marketing at the company for three years, will take over as marketing manager.
Related articles
-
OpinionCorporate social responsibility - could this be a way to reduce staff fluctuation?
There has been a culture change towards employment in my lifetime: no longer are workers expecting jobs for life. The change has already happened but is sparking something greater with those affected. My graduating students realize they need work skills and know that a period of attachment with a brand ...
-
News briefsNew sales manager at Lowa Austria
Source: Lowa Austria Bernd Fürtbauer Bernd Fürtbauer has taken over as the new Sales Manager at Lowa Austria on April 1, 2024. He has made a name for himself as a successful product range manager, central buyer, purchasing manager and category manager in previous positions, including Sport ...
-
News briefsLenzing appoints Chief Transformation Officer
Lenzing AG has appointed Walter Bickel as a member of the Managing Board and Chief Transformation Officer, effective April 15, 2024, until Dec. 31, 2025. Bickel will be responsible for the further development and implementation of the performance program. This program was initiated by the Managing Board in fall 2023 ...
More from Executive Changes
-
News briefsPassenger hires GM for the US market from Snow Peak
Source: Passenger Matt Liddle, General Manager US Responsible outdoor clothing manufacturer Passenger has turned its sights on US expansion with the appointment of Matt Liddle as General Manager for the US. Liddle, building a business base in Portland, Oregon, comes at a pivotal time for the UK-based ...
-
News briefsFogliato steps down from role of Salomon CEO
Source: Salomon Franco Fogliato Amer Sports announced on April 12 that Franco Fogliato, President and CEO of Salomon, is leaving the company for personal reasons, effective immediately. He will be succeeded on an interim basis by James Zheng, CEO of Amer Sports, who will lead Salomon and ...
-
News briefsFairpoint Outdoors will soon have a new CEO
Hans Maasbøl, the former CEO of Svendsen Sport, has been chosen as the next CEO of Fairpoint Outdoors. He will replace Jens Buhl Jørgensen, the co-founder and CEO of the Danish company, who will step down at the end of May. Jørgensen will remain as a member of the Board ...