Bryson White has been appointed as brand manager for Suunto in the Americas, to take care of the communication and marketing strategy for the sports instruments brand, which is owned by the Amer Sports group. While working with the product and executive teams in Finland, White's assignment is to raise brand awareness for Suunto throughout the Americas. He previously ran the Suunto Ambitions project, which he completed while working as the director of marketing operations for Weld, a digital marketing and advertising agency based in Salt Lake City, Utah. The project resulted in a social media platform and digital campaign. Based in Utah, White is an active member of the local search and rescue team, and an avid whitewater kayaker, skier and mountain biker.