Camelbak's new director of softgoods and sport is Mike Valvano, who will be based out of the hydration specialist's headquarters in Petaluma, California. Valvano, who ran his own brand management agency, Graphite, will oversee product management and strategy in domestic and international markets. Graphite helped active lifestyle brands such as Keen, BioLite and Tefron with product management, go-to-market strategies, product launches and acquisitions. The boutique agency's founder also has experience as sales director at Converse Accessories and served in management positions at Clif Bar and Overland Equipment.
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