Carrie Baker has been appointed president North America by Canada Goose. The Canadian premium parka specialist also appointed Kara MacKillop as chief of staff and executive vice president people & culture, reporting to Dani Reiss, the company’s president and chief executive.

Carrie Baker joined Canada Goose in 2012, most recently serving as executive vice president, chief of staff and chief communications officer. She has helped guide the organization through a period of exponential growth, during which the company has transformed into a globally recognized brand. In addition to helping steer the company through its successful IPO, Carrie led the development and recent launch of the Canada Goose’s Sustainable Impact Strategy, and its Corporate Citizenship initiatives, including the Resource Centres Program and Project Atigi, a social entrepreneurship created to celebrate Inuit craftsmanship. She will now oversee all marketing and commercial operations in North America and will be responsible for the brand’s growth strategy in the region, driving demand and customer engagement.

Kara MacKillop joined the company in 2014 as vice president human resources and has since overseen the hiring and training of more than 4,000 employees globally, including key executive and board hires, across 20 stores, eight manufacturing facilities and global corporate offices. She will continue to be responsible for people & culture. In her new role as chief of staff, she will also assume strategic projects for the office of the CEO, Corporate Citizenship and serve as the liaison to the board of directors.