Cascade Designs, the American company that owns a raft of outdoor equipment brands, rejigged its management structure earlier this year to focus more intensely on the development of each of its brands. Cascade Designs' management is no longer organized by product categories such as water, sleep and stoves. Instead it has been split into three units: MSR, an American brand of outdoor equipment, headed by Chris Parkhurst; Therm-a-Rest, which specializes in mattresses and sleep accessories, led by Doug Jacot; and emerging brands, such as Sealline, Platypus, E-Case and more, led by Mona West. Separately, the company's European management, based in Ireland, has become more independent. James Cotter, managing director of the Cascade Designs European subsidiary, has been given full responsibility for the group's business in EMEA and Russia. About 80 percent of Cascade Designs' turnover is generated by products made at its manufacturing plants near its head office in Seattle and its European subsidiary in Cork, Ireland.