Chris Tattersall, former U.K. marketing manager at Amer Sports, has been appointed as head of marketing at Berghaus, the British outdoor brand. He started in May and is reporting to Julian Nichols, vice president of product and marketing. Prior to Amer Sports, Tattersall worked at William Grant & Sons, a whisky distiller and another international consumer brand. His task at the outdoor company owned by the Pentland group is to lead the global marketing team, to develop its marketing strategy and deliver marketing programs across all channels. Tattersall is based at Berghaus' global head office in Sunderland, which was recently refurbished. He replaces Caroline Smith, who has left the company after 14 years.
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