Christina Hanke has been appointed to the new position of head of marketing communications at Odlo. The 38-year-old was, among other companies, with MBT, the shoe company, where she steered global communications. The new head of marketing at Odlo's subsidiary for Switzerland is Adrian Fuchs. Meanwhile, Odlo has chosen a new partner for the sale of its products in Sweden, replacing ISC. It's a new start-up, Sports@hill. An established Swedish distributor, Tennis Fashion, is behind the new company. Hans Larsson, with prior experience from Craft, will be responsible for sales of Odlo products in the country, beginning with the autumn/winter 2013/14 collection.
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