Christina Rolén, a former executive at Adidas and Nike, has been appointed as global marketing director for Haglöfs, the Swedish outdoor brand. Rolén will start at Haglöfs at the beginning of October and she will become part of the company's executive management team. She was most recently chief executive for Mini Rodini, a brand of children's wear. Rolén replaces Fredrik Kjellberg, who left Haglöfs at the end of last year to join Atomic in Austria as international marketing director in March. The job was filled on an interim basis by Peter Fabrin, the Swedish brand's chief executive, who launched strategic adjustments at the company last year.
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