Cocona has announced the appointment of Edouard Liffran to the new position of European general manager for 37.5, the performance fiber previously marketed under the Cocona brand name, which is experiencing growing demand in Europe. Liffran will continue to be based in France. He has more than 20 years of experience in the textile industry, working for several companies including Seram, where he acted as export sales manager. Liffran, who has already spent many years with Cocona, establishing many strategic relationships, will continue to act as a sales representative for 37.5 in France, Spain and Portugal. He will work closely with the 37.5 account directors for other parts of the continent: Anders Wennergren for Scandinavia, Sebastiaan van de Loo for the German-speaking countries, Geza Maklary for Eastern Europe and Benelux, and Davide Berrone for Italy.