Columbia Sportswear has announced the appointment of John Soh as vice-president and general manager of China. The appointment will be effective in mid-February 2019. In his new role, he will report to Doug Morse, senior vice-president of emerging brands and APAC. Soh joins Columbia from Lego, where he was a senior commercial director in the Asia-Pacific region. He has extensive commercial management experience that includes country management as well as category and retail management. Prior to Lego, he worked for Nike for two decades, with several roles up to senior sales director in Greater China and Southeast Asia.
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