Crocs has appointed Michelle Poole as its senior vice president of global merchandising, a newly-created position in the company. Poole, who started her new role on Aug. 25, is based at the company's product creation and global shared-services center in Niwot, Colorado. She will report directly to Andrew Rees, president of Crocs. Poole has more than 20 years of experience in the development of global fashion and lifestyle brands. Prior to joining Crocs, she spent five years at Sperry Top-Sider, where she was most recently the company's senior vice president of product. In this role, Poole led several key initiatives, including the launch of a year-round women's business, and collaborated on the launch of specialty retail stores as well as sperrytopsider.com. Her experience in the footwear industry also includes brand-building roles at Timberland and Converse.
Related articles
-
News briefsStrava appoints new General Counsel
Former Allbirds General Counsel Daniel Li brings extensive legal experience and has led two IPOs.
-
News briefsCirrus Cycles appoints new President
The Washington State-based bike parts and accessories manufacturer appointed Lindsay Cousley.
-
News briefsBelgian Cycling Factory strengthens IBD commitment
Bicycle supplier Belgian Cycling Factory – parent of the Eddy Merckx and Ridley brands – is expanding its team of country managers as part of a new IBD business model.
More from Executive Changes
-
News briefsAltra Running hires global product lead from Nike
Altra Running, part of VF Corp., has hired Kylee Barton, a nearly 20-year Nike veteran, as its new Global Head of Product.
-
News briefsSalomon's new Softgoods unit gets a global head of product
Salomon has appointed Guillaume Meyzenq as the new Global Chief Product Officer for its new softgoods business unit.
-
ArticleBetter Cotton appoints new co-chairs and members to council
The sustainability initiative Better Cotton, based in Switzerland and the UK, has announced the appointment of two new co-Chairs and five new members to its Council. The new co-Chairs are Bill Ballenden, a newly elected member and Head of Sustainability and Innovation at Louis Dreyfus Company Cotton, and Tamar Hoek, ...