Damien McConville will be the new country manager of Haglöfs in the U.K. as of May 2, focusing on retail buying, merchandising and product management. Most recently he served as senior category manager at Scotmid, the British retail cooperative. He previously worked at Tiso, which is part of the JD Sports Fashion Group, and the Dobbies Garden Centres. MConville will take the place of Neil Bradley who became the head of Mammut U.K. at the end of last year.