Dean Polic has been appointed as country manager for Mammut in Germany, starting from June. He has been with the company for 14 years and is currently head of marketing for the Swiss outdoor brand in Germany. His predecessor, Ernst Schweble, who has been building up Mammut in Germany since 1987, will remain at the company as head of corporate business for the same country. Polic has been working closely with Schweble in recent years, as a member of the German management since 2007 and deputy general manager for the last two years. Polic is not to be replaced in his marketing job, due to the fact that Mammut is moving toward more regional functions. At group management level, Stefan Merkt is in charge of the German-speaking markets as a whole. The other three regions are other European countries, Asia and America. The purpose of the changes is to address specific regional issues through regional category management, retail and marketing, while taking more advantage of synergies.
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