Dmitri Siegel has joined the team at Patagonia as vice president of global e-commerce. He comes from Urban Outfitters, where he was executive director of marketing, a role that included setting strategic direction for marketing and e-commerce. At Patagonia, his job will include developing emerging markets. Before he worked at Urban Outfitters, he was art director and designer for the Sundance Channel, the Bravo television network and several graphic design agencies.