Dynafit, a brand belonging to Oberalp, has appointed Silvia Loher to the newly created position of international trade marketing manager. Dennis Forte was appointed to the position of e-commerce and digital-marketing manager, replacing Sabrina Raab, who will be on maternity and paternity leave for one year, in June. Loher, 30, was previously working as trade-marketing specialist for Luxottica. At Dynafit, she will be responsible for visual merchandising and for the development of trade-marketing concepts as well as point-of-sale material. Dennis Forte, 35, will be responsible for the strategic development of all digital channels, including the brand's online shop, social-media channels, e-mail marketing and search-engine optimization. Forte has been a digital marketing manager at Dynafit since 2016.
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