Eagle Creek, the brand of travel equipment owned by VF Corporation, hired Lisa Buco as marketing director from the middle of December. She is to manage all aspects of marketing and to supervise seasonal key account business plans and business development. Buco was previously head of digital marketing at Condé Nast Traveler, in charge of marketing programs, brand activations and the development of new programs and partnerships to drive advertising revenue across digital, social and mobile. Before that, Buco was director of global digital marketing and communications for women's products at the Adidas Group's head office in Germany. Eagle Creek said in a press release that Buco was to become an integral part of the company's management team.
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