Garmin opened new offices in Johannesburg and Capetown in South Africa in June this year. Another office to support the European sales structure was opened in Eemnes in the Netherlands a couple of months ago. The existing Dutch distributor, Sailtron, was acquired by Garmin at the beginning of this year in order to address the Dutch market directly. Since January 2011, Christine Werdinig has been responsible for Garmin's marketing activities in the recreational segment. She is reporting directly to Chris Merrel, marketing director for the EMEA region. From September this year, the German subsidiary of Garmin will be supported by a team of five sales representatives in order to provide for better customer service in the outdoor segment.
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