Hydro Flask, producer of insulated stainless steel flasks and soft good innovations and a Helen of Troy brand, announced three new additions to its leadership team. Besides having hired two former Nike managers – Jay Wilkins, joining Hydro Flask as vice president of product development, and David Brown, the new North American sales director across all categories – the brand is expanding its presence in the European market with Kit Ha, who will serve as director of marketing, EMEA for Helen of Troy’s Housewares Division, which includes the Hydro Flask and Oxo brands. Ha brings to her new position global experience in media, sports and retail brand marketing, including roles with Adidas and Reebok. Most recently, Ha served as head of marketing for Swiss sports apparel brand Odlo, following a twenty-year career in Hong Kong. As Director of Marketing, EMEA, she will oversee integrated marketing planning and execution within the region for Hydro Flask and Oxo. Ha will be based in Lausanne, Switzerland.
