In its third high-profile hire in recent months, Keen has appointed Tyler LaMotte to the new position of global vice president of brand marketing. Prior to Keen, LaMotte served as Apple's senior marketer, in charge of worldwide product marketing. He also worked at Patagonia as global business unit director for snowsports, performance baselayers, trail running and accessories. At Adidas, he served as global director of action sports and as general manager of its Sports Style Division.