Jack Wolfskin engaged Michael Vogel as senior manager e-commerce and digital from Aug. 1. He reports to the chief marketing officer of the company, Elke Stein. Vogel worked previously as e-commerce manager for Peek & Cloppenburg in Hamburg, where he was responsible for the development of the company's online business. He has long experience in this field, as he worked for Quelle, BMW Financial Services and Van Graaf in similar positions. In his new position at Jack Wolfskin, he is responsible for the company's online store and website management, as well as the brand's digital marketing and social media activities. With this newly created post, Jack Wolfskin bundles together all e-commerce and digital related tasks, which were previously handled by different divisions of the company.
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