Jochen Hoffmann returns to Eagle Creek, after a 17-year absence from this property of VF Corporation, in the position of European key account manager, concentrating on the sports and outdoor retail channels. He also worked in sales and marketing positions at Berghaus, Bergans of Norway and Norrøna. In the U.S., meanwhile, Eagle Creek has hired a new marketing director, Lisa Buco, who comes from Condé Nast Traveler, where she was in charge of digital marketing.