Johan Nordqvist has joined Klättermusen as its chief executive, after gaining experience in general management and sales and marketing in an international environment. After holding numerous positions at Procter & Gamble, he worked most recently in Shanghai as vice president for Asia at EF Education First, the leading international education institute. Jonas Meerits, chairman of Klättermusen, had been acting as CEO of the Swedish producer of premium outdoor clothing on an interim basis since January following the company's acquisition last September by a private equity firm, Scope. The previous CEO, Peter Askulv, who founded the company 30 years ago, is now focusing on sustainability and product development. Klättermusen's new owners are recruiting a “brand experience director” to further strengthen the management team.