Kamik, a division of Genfoot, has appointed Michel Benoit as chief marketing officer. In his role, Benoit will oversee product development, sales and marketing initiatives. Benoit was previously at Boulart, makers of artisan bread, where he was vice president of global sales and business development since 2011. Prior to this, he was vice president and general manager of Reebok-CCM Hockey, where he was responsible for the growth and global market development of the hockey brand. Benoit's past experience also includes vice president of global marketing and product creation at Bauer Nike Hockey, as well as director of international product communication at Salomon. Benoit will join Kamik for the unveiling of its winter 2014 line. The company, known for its environmentally-friendly footwear, will be launching numerous innovative products in 2014, including the anticipated Elements Collection, a light line of three-season neoprene boots for men and kids. Benoit will be based at the company's headquarters in Montreal.