Keen has hired Michael Minter as its first in-house vice president of creative. Minter was most recently global creative director/global director of marketing at Sanuk. He brings years of experience from the outdoor, action sports, surf and footwear industries. At Sanuk, he led the design and development process as global creative director for nine years. His previous experience includes creative leadership time at other influential brands like Billabong and advertising agencies. Along with Minter's appointment, Keen has also announced the launch of its new Innovation Lab based in Portland, Oregon. The first introduction from this new Lab will be the brand-new Uneek footwear line. Minter will manage and orchestrate all of Keen's brand creative initiatives, with immediate focus on the launch of the Uneek footwear platform.