Lars-Ola Brolinson has become the new chief executive of Primus, replacing Andreas Jakabffy who is leaving the company. Brolinson has been with Fenix Outdoor, parent company of Primus, for more than ten years in various positions. He started with the Swedish group in 2002 as marketing director for Fjällräven. At the beginning of 2010 he was placed in charge of coordinating the group's subsidiaries in Italy, the U.K. and other countries where they take care of many of the group's brands.