Leatherman Tool Group has named Bobbie Parisi vice president of marketing for its Leatherman brand, effective Feb. 16. She will work at Leatherman's headquarters east of Portland International Airport, and will report to the president of Leatherman Tool, Ben Rivera. In her new role, she will be leading the marketing department, global brand strategy, advanced product development, and product management. She will also be managing the LED Lenser brand for the U.S. market. Parisi brings extensive experience in the outdoor industry. Previously, she served in marketing and brand management positions at Yakima Products, Keen, Dr. Martens, Nike, and Jose Cuervo. She is currently a board member on the Outdoor Industries Women's Coalition, a non-profit which promotes diversity in the outdoor, bike, and snow industries. She is also a board member for the Big Brothers, Big Sisters organization, and she serves on the Portland Athletic & Outdoor Advisory Council.