Leatherman Tool Group has named Bobbie Parisi vice president of marketing for its Leatherman brand, effective Feb. 16. She will work at Leatherman's headquarters east of Portland International Airport, and will report to the president of Leatherman Tool, Ben Rivera. In her new role, she will be leading the marketing department, global brand strategy, advanced product development, and product management. She will also be managing the LED Lenser brand for the U.S. market. Parisi brings extensive experience in the outdoor industry. Previously, she served in marketing and brand management positions at Yakima Products, Keen, Dr. Martens, Nike, and Jose Cuervo. She is currently a board member on the Outdoor Industries Women's Coalition, a non-profit which promotes diversity in the outdoor, bike, and snow industries. She is also a board member for the Big Brothers, Big Sisters organization, and she serves on the Portland Athletic & Outdoor Advisory Council.
Related articles
-
News briefsNew addition to Dynafit’s international marketing team
Source: Dynafit Veronica Glaser On April 1, 2024, Veronica Glaser joined mountain sports brand Dynafit, part of the Italian Oberalp Group, as Events & Internal Communications Manager. Glaser has a diverse professional background in the sports industry and most recently worked as Sponsoring Manager at Denk Pro ...
-
News briefsNew CFO for Mammut
Source: Mammut Dr Oliver Merz Swiss mountain sports brand Mammut has appointed Dr Oliver Merz as its new Chief Financial Officer (CFO). In his role, Merz will be responsible for Mammut’s controlling, finance, accounting, tax, legal & compliance and IT functions. Merz’s proven track record in scaling ...
-
OpinionCorporate social responsibility - could this be a way to reduce staff fluctuation?
There has been a culture change towards employment in my lifetime: no longer are workers expecting jobs for life. The change has already happened but is sparking something greater with those affected. My graduating students realize they need work skills and know that a period of attachment with a brand ...
More from Executive Changes
-
News briefsNew sales manager at Lowa Austria
Source: Lowa Austria Bernd Fürtbauer Bernd Fürtbauer has taken over as the new Sales Manager at Lowa Austria on April 1, 2024. He has made a name for himself as a successful product range manager, central buyer, purchasing manager and category manager in previous positions, including Sport ...
-
News briefsLenzing appoints Chief Transformation Officer
Lenzing AG has appointed Walter Bickel as a member of the Managing Board and Chief Transformation Officer, effective April 15, 2024, until Dec. 31, 2025. Bickel will be responsible for the further development and implementation of the performance program. This program was initiated by the Managing Board in fall 2023 ...
-
News briefsPassenger hires GM for the US market from Snow Peak
Source: Passenger Matt Liddle, General Manager US Responsible outdoor clothing manufacturer Passenger has turned its sights on US expansion with the appointment of Matt Liddle as General Manager for the US. Liddle, building a business base in Portland, Oregon, comes at a pivotal time for the UK-based ...