Longworth Industries, and American producer of underwear “made in the USA,” has hired Keith Myers as sales director for its brand of baselayers, Polarmax, in a bid to expand its presence in the outdoor and casual apparel markets. Myers has worked for more than 20 years in the apparel sector, representing brands such as Woolrich, Swiss Army Brands and Gramicci. The 25-year-old, vertically integrated manufacturer, which is located in North Carolina, has developed products that claim to provide unique moisture management, superior breathability and anti-microbial and no-shrink qualities.
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