Massimo Fregonese, who resigned six months ago as international sales and marketing director of Camelbak, has joined Masters in the new role of brand director, charged of developing the Italian brand of ski, trekking and Nordic walking poles, and to increase its international presence. Masters is already a leader in the OEM market for poles, supplying products that carry brands such as Alpina, Fischer, Völkl and TSL. It will have booths at the upcoming SIA show in Denver and at Ispo Munich.