Mike Edwards has been appointed managing director of Burton McCall, the big U.K. distributor of outdoor products owned by the Bollin Group. He is taking the place of Steve Davey, who is leaving the company after nine years to run a bicycle distributor, Extra UK. Edwards has been most recently the chief executive of RFE International, a licensee of Reebok for fitness equipment. Davey has been a sales and marketing director of Raleigh in the past.