Eva Hilf, an internationally experienced expert in digitalization and transformation, took the helm of Polar Germany and has been managing the entire DACH region for the brand since March. Hilf has been working for the wearables manufacturer and fitness app developer in global roles for six years. With her expertise, she has made a significant contribution to the growth and development of the Polar business, including in Central Eastern Europe, North and South America as commercial director and as a member of the global sales management team. Before joining Polar, she had worked in sales and marketing for several global companies including Brita an P&G.