Nikwax has named Rick Meade as the new president of Nikwax North America, effective immediately. He joins Nikwax after a 15-year career with Recreational Equipment (REI). Most recently, he served at REI as director of merchandising management, leading teams in the Camping and Climb, Snowsports and Watersports businesses. Meade will provide strategic leadership and tactical management for the North American arm of the U.K.-based outdoor aftercare company. Meade has a long-standing passion for the outdoors and has volunteered with Camp Fire, Boy Scouts, Washington Trails Association (WTA), Northwest Weather and Avalanche Center (NWAC) and the SIA's Backcountry Committee.