Prana generated only 5 percent of its sales outside the U.S. by the time the brand was acquired by Columbia Sportswear last year. Prana has now reported the creation of a new position of director of international sales. Starting on Feb. 2, it will be filled by Pacho Bedoya, who will report to the company's vice president of sales, Sasha Dietschi-Cooper. Bedoya spent ten years at Oakley, where he managed several international territories and led its business in Latin America.
Related articles
-
News briefsNew sales manager at Lowa Austria
Source: Lowa Austria Bernd Fürtbauer Bernd Fürtbauer has taken over as the new Sales Manager at Lowa Austria on April 1, 2024. He has made a name for himself as a successful product range manager, central buyer, purchasing manager and category manager in previous positions, including Sport ...
-
News briefsLenzing appoints Chief Transformation Officer
Lenzing AG has appointed Walter Bickel as a member of the Managing Board and Chief Transformation Officer, effective April 15, 2024, until Dec. 31, 2025. Bickel will be responsible for the further development and implementation of the performance program. This program was initiated by the Managing Board in fall 2023 ...
-
News briefsPassenger hires GM for the US market from Snow Peak
Source: Passenger Matt Liddle, General Manager US Responsible outdoor clothing manufacturer Passenger has turned its sights on US expansion with the appointment of Matt Liddle as General Manager for the US. Liddle, building a business base in Portland, Oregon, comes at a pivotal time for the UK-based ...
More from Executive Changes
-
News briefsFogliato steps down from role of Salomon CEO
Source: Salomon Franco Fogliato Amer Sports announced on April 12 that Franco Fogliato, President and CEO of Salomon, is leaving the company for personal reasons, effective immediately. He will be succeeded on an interim basis by James Zheng, CEO of Amer Sports, who will lead Salomon and ...
-
News briefsFairpoint Outdoors will soon have a new CEO
Hans Maasbøl, the former CEO of Svendsen Sport, has been chosen as the next CEO of Fairpoint Outdoors. He will replace Jens Buhl Jørgensen, the co-founder and CEO of the Danish company, who will step down at the end of May. Jørgensen will remain as a member of the Board ...
-
News briefsSuccessor for Garmin’s first General Counsel
Switzerland-based Garmin Ltd. announced today that Andrew Etkind, a company veteran, will step down from the position of General Counsel, effective July 1, 2024. Etkind will continue to serve as Vice President and Secretary for Garmin, while Josh Maxfield will assume the role of Vice President, General Counsel and Assistant ...