Prana generated only 5 percent of its sales outside the U.S. by the time the brand was acquired by Columbia Sportswear last year. Prana has now reported the creation of a new position of director of international sales. Starting on Feb. 2, it will be filled by Pacho Bedoya, who will report to the company's vice president of sales, Sasha Dietschi-Cooper. Bedoya spent ten years at Oakley, where he managed several international territories and led its business in Latin America.