Previously at Cascade Designs and Sierra Designs, Bill Conradt has switched to ExOfficio as vice president of global sales. He has been assigned to expand the international sales at ExOfficio, an outdoor and travel brand owned by Jarden Corporation. Conradt spent 13 years at Cascade Designs, to become vice president of global sales, and he switched to Sierra Designs last year as head of global sales. An avid traveler, Conradt started in the industry at Cannondale Bicycle Corporation after a solo bicycle tour of 20,000 miles across four continents. Conradt started on Oct. 7 at ExOfficio's head office in Seattle. His move to ExOfficio comes after American Recreation Products, the parent company of Sierra Designs and other brands, was sold to Exxel Outdoors in April, with joint operations to be established at Exxel's head office in Boulder, Colorado.
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