Primaloft has appointed Tanja Ederer, 25, to be its European trade marketing assistant. Working out of the company's European headquarters in Taufkirchen, Germany, Ederer will be in charge of retail marketing: setting up trade fairs, POS activations and the Primaloft Training Tour. She will also handle the Banff Mountain Film Festival partnership in Germany, Austria, Switzerland and the Netherlands. Ederer, who served as an intern at Primaloft before her promotion to the new post, will take care the organization of trade shows and the Primaloft Dealer Training Tour. She previously worked for Nordica in the organization and promotion of events.