Primaloft has promoted Victoria Lee to manager of creative services, with immediate effect. Lee joined the company in 2006 and most recently served as brand and promotions associate. In her expanded role, she will assume a wider range of responsibilities in global creative and branding. She will also serve as the lead in managing Primaloft's global advertising agency, Commonground, as well as the branding and creative process for global needs. The company said that Lee played a pivotal role in the Primaloft rebranding. Primaloft's global refreshed brand was launched in January 2014, and included a new shield logo, the “Feel the Performance” tagline, and a modernized look that is utilized at retail, trade shows and promotional presences. In the summer of 2014 the company launched a new website and online marketing portal, which serves as a digital resource for brands, retailers and manufacturers.
Related articles
-
News briefsNew addition to Dynafit’s international marketing team
Source: Dynafit Veronica Glaser On April 1, 2024, Veronica Glaser joined mountain sports brand Dynafit, part of the Italian Oberalp Group, as Events & Internal Communications Manager. Glaser has a diverse professional background in the sports industry and most recently worked as Sponsoring Manager at Denk Pro ...
-
News briefsNew CFO for Mammut
Source: Mammut Dr Oliver Merz Swiss mountain sports brand Mammut has appointed Dr Oliver Merz as its new Chief Financial Officer (CFO). In his role, Merz will be responsible for Mammut’s controlling, finance, accounting, tax, legal & compliance and IT functions. Merz’s proven track record in scaling ...
-
OpinionCorporate social responsibility - could this be a way to reduce staff fluctuation?
There has been a culture change towards employment in my lifetime: no longer are workers expecting jobs for life. The change has already happened but is sparking something greater with those affected. My graduating students realize they need work skills and know that a period of attachment with a brand ...
More from Executive Changes
-
News briefsNew sales manager at Lowa Austria
Source: Lowa Austria Bernd Fürtbauer Bernd Fürtbauer has taken over as the new Sales Manager at Lowa Austria on April 1, 2024. He has made a name for himself as a successful product range manager, central buyer, purchasing manager and category manager in previous positions, including Sport ...
-
News briefsLenzing appoints Chief Transformation Officer
Lenzing AG has appointed Walter Bickel as a member of the Managing Board and Chief Transformation Officer, effective April 15, 2024, until Dec. 31, 2025. Bickel will be responsible for the further development and implementation of the performance program. This program was initiated by the Managing Board in fall 2023 ...
-
News briefsPassenger hires GM for the US market from Snow Peak
Source: Passenger Matt Liddle, General Manager US Responsible outdoor clothing manufacturer Passenger has turned its sights on US expansion with the appointment of Matt Liddle as General Manager for the US. Liddle, building a business base in Portland, Oregon, comes at a pivotal time for the UK-based ...