Rinaldo Colombi is the new head of marketing at Lowe Alpine, the British producer of backpacks acquired one year ago by the Equip Outdoor Technologies group, owner of Rab and other outdoor brands. Previously, he worked as brand manager for Petzl. Chris Harding, former managing director of Equip and head of European sales for Rab, will be the new head of European sales for Lowe Alpine. Next to Colombi and Harding, Martyn Hurn, directorof pack development, and Dave Suddes, U.K. sales director,. have become part of Lowe's senior management team. Neil Mc Adie, who was sales manager for the U.K. at Rab for ten years, will assume Harding's former position as head of European sales for Rab. Besides its collection of backpacks, Lowe aims to again strengthen its apparel collection in the future.
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