Sonia Prior has been named as sales director for the brands marketed by Bradshaw Taylor in the U.K. and various other European countries, including Black Diamond, Icebreaker, Keen, Royal Robbins, Sherpa Adventure Gear and Schöffel Ski. Taking the place of Peter Rostron, she is joining the British distributor from Amer Sports, where she has performed several roles since 2000. She was the U.K. general manager for Salomon and Bonfire and, more recently, key accounts manager for all of Amer's brands in the U.K.