Sub Zero Technology, British manufacturer of high-quality base layers and outdoor apparel, has assigned Beijing Travel Mouse Outdoors Company for the distribution of the brand in China. Sub Zero is already distributing the brand in the Far East, Japan, Hong Kong and South Korea, where its 'made in England' label is quite successful. The new Chinese distribution partner operates right across the country and already distributes other well-known European outdoor brands like Scarpa, Julbo and Nikwax. Sub Zero recently appointed also a new agency in Ireland, Bearhug, which is run by Georgina Chambers and Anne Frawley. Sub Zero is also looking for new sales agents for the U.K. to improve the brand's business and profile domestically, where it suffered in recent years as the company focused more on the Far East. As the company admits, signing up Beijing Travel Mouse was the final piece in the jigsaw in the Far East and now the domestic markets are again in focus.

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