Two heavyweights have joined the board of directors of Johnson Outdoors, chaired by Helen Johnson-Leipold, who also acts as chief executive of the group. One is Casey Sheahan, former CEO of Patagonia, and the other one is Katherine Button Bell, former chairwoman of the Business Marketing Association of the U.S. Prior to Patagonia, which he ran for eight years, Sheahan edited Runner's World and two other publications, worked in marketing at Merrell and Nike, and acted as president of Kelty. Button Bell supervised marketing, advertising and public relations at Converse and Wilson Sporting Goods and then acted as chief marketing officer at Emerson Electric.