Vaude has announced that Peter Sontheimer, chief product officer, has joined its executive board effective Jan. 1, 2014, in a move to anchor the Products segment at the executive level of the brand. In his 20 years with the German outdoor company, Sontheimer has significantly influenced the development of the Vaude brand. From its beginnings in 1992, he was involved in developing the Bike product segment, which grew steadily under his leadership. In 2011, he took over product management, responsible for all product areas and their strategic alignment, from product development to product implementation. Sontheimer is described as an experienced mountaineer, ski tourer, telemark skier and mountain biker who has done bike tours through the Himalayas and South America lasting several months, and who knows first hand what requirements products must meet, putting them himself to the test, sometimes under extreme conditions. The other members of Vaude's executive board, in addition to him, are Antje von Dewitz, chief executive and marketing director, Jan Lorch, chief sales officer, and Erwin Gutensohn, chief financial officer.