Vaude has appointed a new product manager in charge of its footwear division, Oliver Korden, with the aim of boosting the share of its revenues coming from this sector. Shoes represent only 3 percent of the company's turnover, but their sales grew by 15 percent this year, and the company wants their share to rise to 8 percent within the next five years. It wants to use ecological materials and manufacturing processes in this segment, as it does in other categories. Korden, who is 42 years old, has been serving lately as product line manager for footwear at Intersport International. He previously worked for Asics and Scott Sports. At Vaude, Korden takes the place of Michael Mühlberg. The company is recruiting a product manager for mountain sports footwear to work with Korden.
Related articles
-
ArticleStrava appoints new Chief Product Officer and Chief Technology Officer
Strava, the connected fitness subscription platform with more than 125 million athletes, has appointed two new executives: Matt Salazar as Chief Product Officer and Rob Terrell as Chief Technology Officer. Both bring extensive experience in successfully scaling global product portfolios, leading organizations through integral growth phases and cultivating high-growth communities. ...
-
News briefsDeckers creates role of President of Global Marketplace
US company Deckers Brands, owner of a portfolio of brands including Ugg, Koolaburra, Hoka, Teva, Sanuk and Ahnu brands, has promoted Marco Ellerker to the newly created role of President of Global Marketplace, effective Aug. 1, 2024. Ellerker has served in various operational roles at Deckers since 2017, most recently ...
-
ArticleRevelyst hires supply chain and operations leader
Source: Revelyst Joe Beck While Vista Outdoor is still working to shape its future in the best interests of its shareholders, Revelyst, the former outdoor products segment of Vista Outdoor Inc., has announced the appointment of Joe Beck as its first Chief Supply Chain Officer, effective 22 ...
More from Executive Changes
-
News briefsNew CFO at Lowa
As of April 1, 2024, Klaus Flock is the new Chief Financial Officer (CFO) of the German outdoor footwear specialist Lowa Sportschuhe GmbH. Flock joins Managing Director Alexander Nicolai and International Sales Manager Matthias Wanner as part of the Lowa management team. The previous commercial director, Rudi Limmer, will retire ...
-
News briefsRebike Mobility restructures its management
Rebike Mobility GmbH, the specialist for refurbished e-bikes, has restructured its management team and expanded it with experienced managers. After a strong Q1 in 2024, which the company says exceeded its own expectations, Rebike is now “very confident that we will also achieve our ambitious targets for the year as ...
-
News briefsCotopaxi merges roles of CFO and COO
Source: Cotopaxi Lindsay Shumlas Utah-based certified B Corp and impact-focused adventure lifestyle brand Cotopaxi has welcomed Lindsay Shumlas to its team. This is the first time the company has hired one person for both the CFO and COO roles. Shumlas takes over the COO role from Cotopaxi ...