VF Corp. has appointed Travis Campbell as brand president of Smartwool, effective Jan. 30. Campbell, who has 16 years of experience in the outdoor industry, most recently served as president and chief executive of Far Bank Enterprises, a maker and distributor of fly fishing products, owner of the Redington, Sage and Rio brands. Prior to Far Bank Enterprises, he held various positions at Deloitte Consulting and Andersen Consulting.