VF Corp. has appointed Velia Carboni as chief digital officer, a new position which has been created by the company in view of expanding its investments across its digital platform. Carboni will report directly to Steve Rendle, the group's chairman, president and chief executive. She will serve on VF Corp.'s executive team. Carboni joins VF Corp. after spending 25 years at Fidelity Investments, where she most recently held the role of senior vice-president of mobile and emerging platforms for the company's Personal Investing/Retail division. Prior to that role, she served as vice-president of mobile, leading all mobile product development. During her long career at Fidelity Investments, she has also worked in product management, finance, and business analysis. At VF Corp., she will be responsible for the integration of digital into all aspects of the company's business, across all brands and globally. Carboni was appointed with immediate effect. She will be based out of VF Corp.'s headquarters in Greensboro, North Carolina.