VF Corporation has hired Dan Cherian as vice president, global innovation, performance apparel and footwear, a newly-created role. In this position, Cherian will oversee VF's Global Performance Apparel and Footwear Innovation Centers, where the company focuses on product innovation for the apparel, footwear and accessories of its brands. Cherian joins VF from Nike, where he was general manager of Nike's Sustainable Business Lab. He has also worked for Pfizer and the Boston Consulting Group. VF introduced its Innovation Center strategy in 2013.