Ward Collins has been appointed by Icebug to the newly created position of U.S. national sales and key project manager, in response to the Swedish company's continued growth in the U.S. market. He reports to Evan Wert, president of Icebug USA. Collins comes from a shoe insole company, Superfeet, where he worked for 11 years, expanding the business within the medical, shoe, running and winter markets. His knowledge in foot biomechanics has also led him to work in product development and design. Collins has worked also in sales and service with several ski companies and has had 10 years in the retail sector.