Woolrich has opened a second Dutch store in Amsterdam and a second American store in Boston as part of its continuing retail expansion. In 2014 the U.S. sportswear brand opened flagship stores in Prague, Hamburg, Sylt (Germany), Tokyo, New York and Brescia (Italy). The new Amsterdam store is located at PC Hoofstraat 36, a few steps from Museum Plein, in one of the most important fashion shopping districts of the Dutch capital city. It has a surface of 190 square meters, spread over two floors. The store has been designed by the Japanese architecture studio Wonderwall, under Masamichi Katayama's direction. It is the brand's second store in the Netherlands after Maastricht. The Woolrich Store in Boston is located at 299 Newbury Street, in the city's main shopping street. Its 70-square-meter premises are subdivided in three rooms that mix contemporary and heritage design together. After New York City and Boston, the next store openings in the U.S. are planned to take place in San Francisco, Chicago and Aspen. A total of around 80 new stores are expected to open in Europe, the U.S., Canada, and Japan by 2020.

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