Woolrich International has appointed two new executives, recruiting them from VF Corp. Federico Manno will serve as general manager of global direct-to-consumer and digital key accounts, and Gaetano Coccopalmeri as export sales director. Both roles are new. Stefano Saccone, another former executive of VF, became chief executive of Woolrich last July, after running the operations of Vans in Europe, the Middle East and Africa (EMEA). Manno worked most recently as e-commerce and digital marketing director for The North Face EMEA. Prior to this, he worked at Media Markt and eBay. Coccopalmeri, who will be focusing on the Scandinavian, Eastern European, Russian and Asian markets, was most recently the global sales director for distributors and travel retail at Napapijri. He previously worked at Max Mara, La Perla and Bally. Coccopalmeri will work together with Corrado Scala, a former sales director of Ralph Lauren for Southern and Eastern Europe who was recently named European sales director at Woolrich. All these appointments follow the acquisition last year of a majority stake in Woolrich by a Luxembourg-based investment firm, L-Glam Advisors, with Goldwin remaining as a minority shareholder. The new majority stakeholder aims to convert Woolrich into a global brand, like Moncler or Canada Goose, and therefore aims to expand its retail network. Most recently, Woolrich opened a flagship store in the SoHo neighborhood of New York City. Woolrich recorded total sales of €180 million in 2018, with sales in Europe amounting to €137 million in the same year.

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