XXL ASA announced a major change of leadership after publishing relatively weak results for the third quarter. As of Dec. 1st, Ulf Bjerknes will become the new chief executive of the leading Nordic sporting goods retailer, replacing Hans Fredrik Steenbuch. Bjerknes was the CEO of the Swix Sport group between 2008 and 2017. He joined XXL last February in the new position of chief operating offer. The Norwegian sporting goods industry veteran did an excellent job at Swix and, before that, as CEO of Rottefella, the leading Norwegian supplier of Nordic ski bindings, between 2003 and 2008. Steenbuch had been running XXL since 2007. More in Sporting Goods Intelligence Europe.