Fenix Outdoor, the Swedish group that markets the brnads Fjällräven, Primus, Tierra and Hanwag, increased its sales by 14 percent to 451 million Swedish kronor (€47.5m-$66.0m) in the first six months of 2008. The operating profit was up by 21 percent and reached SEK 58 milion (€6.1m-$8.5m). The groupfs result before tax increased by 22 percent to SEK 56.4 million (€5.9m-$8.3m) while the earnings after tax were up by 29 percent at SEK 38.9 million (€4.1m-$5.7m).
Fenix divides its business into "brands" i.e. the wholesale business of the brands mentioned above, as well as "retail" which basically means Naturkompaniet, the Swedish specialty outdoor retail chain. The brand's business significantly increased by 15 percent to SEK 353 million (€37.2m-$51.7m), with 90 percent of the sales outside Sweden. Fenix' strongest foreign market is Germany with a share of 36 percent of the turnover. The German business soared strongly with an increase of 22 percent, basically due to a splendid performance of Hanwag, the Bavarian footwear brand, as well as a good development of Fjällräven, especially with the buying groups.
The retail division managed to boost its sales, too. Naturkompaniet reached sales of SEK 98 million (€10.3m-$14.4m), or SEK 10.2 million (€1.1m-$1.5m) more than in the first six months of 2007. The operating profit slipped, however, from SEK 2.5 million (€0.3m-$0.4m) to SEK 0.8 million (€0.08m-$0.12m). Fenix says the drop was caused by a poor winter season in some parts of Sweden.